Free Guide · LevelLandlord

10 Steps
to Becoming a
First-Time Landlord

What to know before you own — a practical, no-fluff guide for working people who want to invest in real estate and do it right the first time.

Jeremy and Shanriell Dudley
Jeremy & Shanriell Dudley
Founders · LevelLandlord · Minnesota
A note from us: We started as landlords who learned the hard way. We used an official lease, managed our properties diligently, and still got hit with a lawsuit that cost us tens of thousands of dollars in legal fees — all because of a provision in a lease that hundreds of others were being sued over too. We just didn't know. This guide is what we wish someone had given us before we bought our first rental.
Let me level with you

Being a landlord is not passive income — and pretending otherwise will cost you. Proverbs doesn't call us to be slothful; it calls us to have a counsel of wisdom for victory. These 10 steps are that counsel. The work is real, but we can make it organized, legal, and worth every hour you put in.

1
Foundation
Know the Law Before You Own Anything
Landlord-tenant law varies dramatically by state — and even by city within a state. Before you close on a property, understand how evictions work, what disclosures are required, security deposit rules, and whether your target city has rent control. This isn't optional reading. It's the difference between a landlord who invests confidently and one who gets sued over a lease they pulled off the internet three years ago — which is exactly what happened to us. LevelLandlord was built because of that exact situation.
Start with your state attorney general's landlord-tenant guide. It's free, official, and more reliable than anything you'll find in a Facebook group.
2
Financials
Run the Numbers Ruthlessly
Most first-time landlords underestimate expenses. Use the 50% rule as a starting point: half of gross rent goes to operating expenses (taxes, insurance, maintenance, vacancy, management). What's left services your debt. If that math works, look harder. Model three scenarios: best case, likely case, and worst case (long vacancy, major repair). Buy in the worst case. The market rent a seller quotes you is optimistic — verify it yourself with Rentometer, Zillow Rent, and calls to local property managers.
Budget 1–2% of property value per year for repairs on older homes. A $150K house could need $1,500–$3,000/year just in normal maintenance. Don't let anyone convince you otherwise.
3
Strategy
Choose Your Market and Property Type First
Don't fall in love with a property before you know if the market makes sense. Decide first: are you investing for cash flow (Midwest, South), appreciation (Sun Belt, coastal), or both? What type of tenant do you want to serve? What do you want to manage? A single-family home with one family is simpler than a 4-unit building but limits your income. A duplex gives you two income streams and can be owner-occupied with a residential loan if you live in one unit. Know your strategy before you open Zillow.
4
Protection
Get Landlord Insurance — Not Just Homeowner's
Homeowner's insurance does NOT cover rental properties. You need a landlord policy (also called dwelling fire policy or landlord insurance). It covers the structure, liability, and usually loss of rental income. Many landlords also require renters insurance from tenants. Ask your insurance agent specifically about: fair rental value coverage (pays you if a covered loss makes the unit uninhabitable), liability coverage amount, and whether you're covered if a tenant causes damage.
Consider an umbrella policy at $1M+ liability once you own more than one rental. It costs very little and protects your entire net worth.
5
Operations
Build Your Vendor Network Before You Have an Emergency
You will need a plumber at 10pm on a Saturday. If you find a plumber for the first time when a pipe bursts, you'll pay twice as much and wait twice as long. Build relationships with a plumber, electrician, HVAC tech, and handyman before you close on anything. Meet them. Let them see the property. Know their emergency line. The landlords who aren't stressed during crises are the ones who made calls when nothing was broken.
6
Tenants
Screen Tenants Like Your Business Depends on It — Because It Does
A bad tenant costs you 2–4 months of rent in vacancy, unpaid rent, and damage. Screening is the single most valuable thing you do as a landlord. Run a full background check, credit check, and income verification (3x rent is standard). Call their current landlord — not just the one listed, call the one before that too. Ask: "Would you rent to them again?" The answer to that question tells you more than any application. Apply your screening criteria consistently to every applicant to comply with fair housing law.
Fair housing law prohibits discrimination based on race, color, national origin, religion, sex, familial status, and disability. In many cities and states the list is longer. Know what's protected in your market before you decline any applicant.
Let me level with you

The biggest mistake landlords make isn't the tenant they chose — it's the system they didn't have. Feelings are not a screening process. Consistent, documented criteria protect you legally and help you make the call clearly every time. If your gut says no, that's data. But your criteria have to say why.

7
Legal
Use a State-Specific, Up-to-Date Lease — and Read Every Word
This step is the reason LevelLandlord exists. We used an "official" lease and got sued because of provisions that were the subject of active litigation. The lawsuit we didn't know to avoid cost us tens of thousands in legal fees — and we won. A lease downloaded from the internet can be years out of date. A lease with even one unenforceable clause can void protections you need. Use your state's landlord association lease, have an attorney review it once, and then update it every year. Store it properly. Keep copies. Know what it says.
Proverbs 16:11 — "Honest scales and balances belong to the Lord." We believe good stewardship means running a tight, fair, documented operation. The lease is your foundation.
8
Documentation
Document Move-In and Move-Out Like a Court Will See It
Take timestamped photos and video of every room, every surface, and every appliance before the tenant moves in. Do it with the tenant present if possible and have them sign the move-in condition report. Do the same at move-out. This documentation is the only thing that stands between you and a security deposit dispute — or a lawsuit over alleged pre-existing damage. Courts have consistently ruled against landlords who couldn't produce evidence. Take 150 photos. It costs you 20 minutes and protects thousands of dollars.
9
Business
Set Up Rent Collection and Bookkeeping as a Real Business
Open a separate bank account for rental income. Use accounting software or at minimum a spreadsheet to track every dollar in and out. Collect rent the same way every month — if you accept late payments informally, you weaken your lease. Use ACH transfers, not cash. Issue receipts. Track repairs by property so you know your actual returns. You'll need this for taxes (Schedule E), and you'll need it to understand which properties are performing and which are dragging you down. Treat it like a business on day one.
Depreciation is your most powerful tax tool — and one most landlords underuse. Consult a CPA who works with real estate investors before your first tax filing. It will pay for itself.
10
Reserves
Plan for Expenses You Hope Never Come
Every property will eventually need a new roof, HVAC, water heater, or appliances. The landlords who survive a decade in this business are the ones who keep cash reserves — not the ones who cash-flow the tightest. A general rule: keep 3–6 months of gross rent per property in reserves, minimum. For older properties or those with aging major systems, keep more. This also protects your relationships — if you can respond to a legitimate repair request quickly because you have the cash, you keep good tenants. Slow repairs on real problems drive good tenants away.
CapEx reserves (capital expenditure) are different from operating reserves. Track them separately: roofs, HVAC, plumbing, electrical. Know when each major system was last replaced and when it's due. Your property condition report from the inspection is a starting point.
Let me level with you — one last time

None of this is passive. But none of it is impossible, either. The landlords who struggle are the ones who wing it. The ones who succeed follow a system, stay legally current, and treat their rental like a business. You now have the foundation. The rest is execution — and we're here to help with that every step of the way.

Keep going. This is worth it.

We invest so we can build something for our family, serve our community, and do it with integrity. That's what LevelLandlord is for. When you're ready to manage your tenants, we're $2/unit/month — flat, forever.

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Jeremy and Shanriell Dudley

Jeremy & Shanriell Dudley  ·  Our Story